In order to survive and provide the acceptable business profitability, from the point of view of the Company’s owners, the enterprise should focus its efforts on improving product quality while minimizing costs and creating the image of a reliable manufacturer.

The main direction of the enterprise’s strategic development is:

• to establish and to promote the collection of designer shoes in the domestic market under the brand name of the holding in conjunction with the holding’s wholesale structures;
• to execute the third parties’ orders for producing the footwear on the basis of the enterprise lineup developed under the customers’ trademarks from purchased raw materials and components.

The competitive advantages within a given strategic development are achieved by virtue of:

• the scale and cost control economies,
• focusing on the segment of middle class shoes with consistently high quality.